Backcasting: Creating a Strategic Roadmap from the Future

Note: this is a research excerpt from Roxanne Nicolussi’s “Bigger Thinking for Smaller Enterprises”, published in 2017 and licensed under Creative Commons Attribution 4.0 International License.

A vision means nothing without the tools to turn it into reality. As Kotter (1995) explains, the basic elements of the vision should be organized into a strategy for achieving that vision so that the transformation does not disintegrate into a set of unrelated and confusing directions and activities (Fernandez & Rainey, 2006, p.169). Emelo…