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How a redesign of the Newborn Registration Service saved Service Ontario $15 million in adjudication errors

Roxi Nicolussi
5 min readOct 27, 2020

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While the existing Newborn Bundle aimed to provide easy, convenient online access, having launched over 10 years ago, the service was falling behind the changing expectations and needs of its users.

Using the 5-in-1 Newborn Registration Service, one can register a child’s birth, order their child’s first birth certificate, apply for Canada Child Benefits and Social Insurance Number (SIN), and apply for an Education Savings Referral.

Imagine being exhausted, having a newborn baby crying in your ear and …

… trying to type your name into this form

..being expected to read 30 minutes of pages with descriptions like this

.. answering shocking and traumatic questions like this

.. trying to calculate pregnancy in weeks and figure out this potential algebraic equation

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Roxi Nicolussi
Roxi Nicolussi

Written by Roxi Nicolussi

futurist, strategist and change coach — writes about life, tech, design, travel, boldness www.bigpictureroxi.com

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