How we prepared a grocer for the Future of Food

This article summarizes a strategic foresight process performed in 2015 to imagine the future of food in 2030.

Challenge

Climate change, purchasing power of the aging boomer generation, and the hyper-connected generation Z cooking for themselves and starting families are only some of the factors impacting what’s on the table in the future.

Approach

We asked, “How might food trends of today shape consumers’ purchasing decisions in the future? How can we help a grocer prepare for the changing needs of their customers?”

Scanned trends fit into categories of society, technology, economics, environment, politics, and values. Some were at the individual level, some were institutional changes and some were both individual and institutional.

An example of one of many trends researched

We generated rich contextual information by conducting trend scanning research.