#NoFilter Series: 2030 Scenario — Real

If you haven’t read the previous blog post introducing the four possible future worlds, here’s a brief summary: based on current trends in beauty and how we use social platforms, we predicted how beauty would be perceived in 2030 using the 2x2 matrix method of scenario building. We identified four possibilities; first is a world that we call ‘Real,’ where people embrace their physical identities and flaws, and beauty filters and digital augmentations are uncommon. Physical identity and natural beauty are first and foremost in this world.