Using A Shared Vision of the Future as a Means for Transformational Change

Note: this is a research excerpt from Roxanne Nicolussi’s “Bigger Thinking for Smaller Enterprises”, published in 2017 and licensed under Creative Commons Attribution 4.0 International License.

Let’s talk about a shared vision of the future as a means for transformational change.

Kotter’s (2007) 8 stage transformation process can be found below. Kotter explains that a successful transformation effort is guided by “a picture of the future that is relatively easy to communicate and…